3D Design Services at Studio objecti.co

Idea that leads to 3d design of the product

Throughout my years of work in product design and 3D design I have met hundreds of entrepreneurs who have come up with brilliant ideas for innovative products and groundbreaking technologies. The excitement in the eyes of the entrepreneur is a necessary component, but is not enough for the development of a successful product. In the process of developing a new product from an idea, it is very important to know all the steps along the way, to know how to prepare for them in advance, to build a professional team, and to have tools and technologies that will allow each step to progress effectively towards the dream come true.

The 3D design process of a product is divided into many stages and processes. If the product includes mechanisms and / or electronic systems - a 3D designer will have to work in collaboration with a mechanical (and / or electronics) engineer or in some cases with a team of engineers.

Freelance 3D Designer or 3D Design Studio?
What Should I Choose?

3D designer in a design studio can take part in different stages of the product development and design process. In order to choose a suitable design service provider, it is important to specify in advance which design services you will need along the way, depending on your marketing plan, before starting a 3D design process for your product.

Will your product need packaging design or 3D animation? Would you like to present your product at an exhibition and will need a pavilion design and marketing materials or will you upload its’ 3d visualizations to a crowdfunding site? Will you present your product to investors? Will you need a website design thanks to which your product will reach customers or will you work with distributors?

Once your marketing process is defined - you can examine which design services can 3d design studio or 3D designer provide you, and make your choice.

Here is a set of design services that we found to be most important in the product development and 3D design process:

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• 3D Design - 3D designers in a design studio tend to separate product design from industrial design. When the first deals mainly with concept design, defining design style, planning user experience, developing structure and 3D design of the product, as well as preparation for prototype production, and the second mainly deals with products we plan to mass produce, and knowing this in advance, we take a 3D designer,  which takes into account certain important characteristics (such as: production technologies, materials from which the product will be manufactured, etc.) that will serve it in designing a 3D model for a new product.

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• 3D Visualization and Renders - at any stage of product design and development, it is possible and worthwhile to create 3D visualizations of the product. Visualizations allow the 3D designer and entrepreneur to examine the product design, to check whether the design style "communicates" in the desired “language”. In addition, 3D visualizations of the new product design make it possible to begin the marketing process in the early product development and design stages.

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• 3D Animation for the Product - animation is a new dimension, it allows us to see the product in action and use even before it exists in 3D. Also, 3D animation is a powerful marketing tool, detailed below.

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• Preparation of a 3D Model for Prototyping - this is a very important intermediate step, a step in which we examine the 3D design of our product. We create a 3D model that allows us to check the features and appearance of our product before the mass production.

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• 3D Design for the Packaging of the Product - at our studio we do our best to provide a complete “service pack” to our clients, which will include 3d design solutions for marketing. An important step along the way is graphic and 3D design for the packaging of the product. A 3D designer specializing in packaging design refers to packaging as a marketing platform for a new product.

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• Designing an Exhibition Booth where you will Present Your Product - Product exhibitions represent a perfect marketing platform, especially if your main target audience are distributors and marketers. Preparation of marketing products for the exhibition includes 3D design and graphic design of the exhibition booth, brochure and business card design, product packaging design, and also, if you want to add some interaction to your “show” - in our studio we can create a 3D animation design for your product, which will be displayed on a large screen of your booth and in your internet site or landing page.

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A design studio or 3D designer, who can give a professional response to all the steps listed above, can help shorten and optimize your product development, design and marketing processes.

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 3D Product Design Development Steps

The 3D product design process begins with the development of a design concept for the product. Actually, also when we talk about product packaging design or 3D animation design - everything starts from the development of the concept.

When we start planning the 3D design for the new product, we immediately focus our attention on the user:

Who is the user? What are his/her habits? What are his/her buying habits? What kind of lifestyle does he/she has? What are the important characteristics for him/her when choosing a product (innovation / style / safety / price / ease of use / ecology and more).

And at the same time we examine the main idea  behind the product and examine the design of similar products: what is its uniqueness? What message would you like to emphasize to your target audience? What will be the user experience of your product? What sets your product apart from the competitors' products?

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Why is all this important?

This is the pre-conceptual stage, even before we start working on the concepts for the 3D  product design, we prepare the ground in order to plan an optimal working framework for the following stages. You collect information about the habits of your potential customer and build a framework for the design style that suits your product.

For example, if your product is a medical device that should be used by doctors in operating rooms - in pre-conceptual thinking, we will put more emphasis on structure and materials that allow maintaining maximum sterility, and this will already define for us a certain framework for the 3D product design. If, on the other hand, your product is a type of robot that is going to be used in challenging weather and terrain conditions - we will put more emphasis on the durability of the 3d structure of the product and if the materials it is made of fit to weather and terrain conditions.

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After we have studied the possible ways of usage of the product, the needs and habits of the user and defined the characteristics which will lead the 3D product design, we will focus on the concept phase:

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Creating design concepts

When we start working on planning the 3D design concepts, we need to allow our creative thought the space to fly freely, remembering the characteristics we gathered in the pre-conceptual design phase.

This is the stage where we will try to emphasize, through a 3D product design, the main features of your idea, those that will catch the attention of your target audience.

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User experience design

It is not by chance that we use the word "design" for this step. Already in the process of developing a design style for your product, we can direct the user to the correct way of using your product. For example, how to properly hold the product, where are the power buttons, what is the correct orientation, what is the order of operations for activating and using the product. 3D design of the product, when designed with user experience in mind - can naturally direct your customer to the correct use of your product.