PRODUCT DESIGN, 3D ANIMATION,
PRODUCT PACKAGING & DESIGN for EXHIBITIONS
HERE YOU'LL FIND EXAMPLES of OUR PROJECTS in 3D and 2D, PACKAGING DESIGN, ANIMATIONS, DESIGN for EXHIBITIONS, PRODUCT VISUALIZATIONS and, of course, PRODUCT & INDUSTRIAL DESIGN
Global design solutions for newly developed products,
inventions and existing products.
Beginning with design concept development, proceeding to PRODUCT and INDUSTRIAL DESIGN,
creating photo-realistic RENDERS and product visualizations,
3D product ANIMATIONS and PACKAGE DESIGN,
and finishing with whole promotional graphic pack:
brochures, banners, product web design and DESIGN for EXHIBITIONS and Trade Shows.
Let's make an
OUTSTANDING DESIGN and
VISUAL PRESENTATION
for your Product!
write us: objectico@gmail.com
3D Design Services at Studio objecti.co
Idea that leads to 3d design of the product
Throughout my years of work in product design and 3D design I have met hundreds of entrepreneurs who have come up with brilliant ideas for innovative products and groundbreaking technologies. The excitement in the eyes of the entrepreneur is a necessary component, but is not enough for the development of a successful product. In the process of developing a new product from an idea, it is very important to know all the steps along the way, to know how to prepare for them in advance, to build a professional team, and to have tools and technologies that will allow each step to progress effectively towards the dream come true.
The 3D design process of a product is divided into many stages and processes. If the product includes mechanisms and / or electronic systems - a 3D designer will have to work in collaboration with a mechanical (and / or electronics) engineer or in some cases with a team of engineers.
Freelance 3D Designer or 3D Design Studio?
What Should I Choose?
3D designer in a design company can take part in different stages of the product development and design process. In order to choose a suitable design service provider, it is important to specify in advance which design services you will need along the way, depending on your marketing plan, before starting a 3D design process for your product.
Will your product need packaging design or 3D animation? Would you like to present your product at an exhibition and will need a pavilion design and marketing materials or will you upload its’ 3d visualizations to a crowdfunding site? Will you present your product to investors? Will you need a website design thanks to which your product will reach customers or will you work with distributors?
Once your marketing process is defined - you can examine which design services can 3d design studio or 3D designer provide you, and make your choice.
Here is a set of design services that we found to be most important in the product development and 3D design process:
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3D Design - 3D designers in a design studio tend to separate product design from industrial design. When the first deals mainly with concept design, defining design style, planning user experience, developing structure and 3D design of the product, as well as preparation for prototype production, and the second mainly deals with products we plan to mass produce, and knowing this in advance, we take a 3D designer, which takes into account certain important characteristics (such as: production technologies, materials from which the product will be manufactured, etc.) that will serve it in designing a 3D model for a new product.
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3D Visualization and Renders - at any stage of product design and development, it is possible and worthwhile to create 3D visualizations of the product. Visualizations allow the 3D designer and entrepreneur to examine the product design, to check whether the design style "communicates" in the desired “language”. In addition, 3D visualizations of the new product design make it possible to begin the marketing process in the early product development and design stages.
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3D Animation for the Product - animation is a new dimension, it allows us to see the product in action and use even before it exists in 3D. Also, 3D animation is a powerful marketing tool, detailed below.
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Preparation of a 3D Model for Prototyping - this is a very important intermediate step, a step in which we examine the 3D design of our product. We create a 3D model that allows us to check the features and appearance of our product before the mass production.
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3D Design for the Packaging of the Product - at our studio we do our best to provide a complete “service pack” to our clients, which will include 3d design solutions for marketing. An important step along the way is graphic and 3D design for the packaging of the product. A 3D designer specializing in packaging design refers to packaging as a marketing platform for a new product.
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Designing an Exhibition Booth where you will Present Your Product - Product exhibitions represent a perfect marketing platform, especially if your main target audience are distributors and marketers. Preparation of marketing products for the exhibition includes 3D design and graphic design of the exhibition booth, brochure and business card design, product packaging design, and also, if you want to add some interaction to your “show” - in our studio we can create a 3D animation design for your product, which will be displayed on a large screen of your booth and in your internet site or landing page.
A design studio or 3D designer, who can give a professional response to all the steps listed above, can help shorten and optimize your product development, design and marketing processes.
3D Product Design Development Steps
The 3D product design process begins with the development of a design concept for the product. Actually, also when we talk about product packaging design or 3D animation design - everything starts from the development of the concept.
When we start planning the 3D design for the new product, we immediately focus our attention on the user:
Who is the user? What are his/her habits? What are his/her buying habits? What kind of lifestyle does he/she has? What are the important characteristics for him/her when choosing a product (innovation / style / safety / price / ease of use / ecology and more).
And at the same time we examine the main idea behind the product and examine the design of similar products: what is its uniqueness? What message would you like to emphasize to your target audience? What will be the user experience of your product? What sets your product apart from the competitors' products?
Why is all this important?
This is the pre-conceptual stage, even before we start working on the concepts for the 3D product design, we prepare the ground in order to plan an optimal working framework for the following stages. You collect information about the habits of your potential customer and build a framework for the design style that suits your product.
For example, if your product is a medical device that should be used by doctors in operating rooms - in pre-conceptual thinking, we will put more emphasis on structure and materials that allow maintaining maximum sterility, and this will already define for us a certain framework for the 3D product design. If, on the other hand, your product is a type of robot that is going to be used in challenging weather and terrain conditions - we will put more emphasis on the durability of the 3d structure of the product and if the materials it is made of fit to weather and terrain conditions.
After we have studied the possible ways of usage of the product, the needs and habits of the user and defined the characteristics which will lead the 3D product design, we will focus on the concept phase:
Creating design concepts
When we start working on planning the 3D design concepts, we need to allow our creative thought the space to fly freely, remembering the characteristics we gathered in the pre-conceptual design phase.
This is the stage where we will try to emphasize, through a 3D product design, the main features of your idea, those that will catch the attention of your target audience.
User experience design
It is not by chance that we use the word "design" for this step. Already in the process of developing a design style for your product, we can direct the user to the correct way of using your product. For example, how to properly hold the product, where are the power buttons, what is the correct orientation, what is the order of operations for activating and using the product. 3D design of the product, when designed with user experience in mind - can naturally direct your customer to the correct use of your product.
3D Design and 3D Prototype Creating
3d design tools for product prototype creating
After we have defined all the characteristics that are important for us in the 3d design of the product, we can move to the actual 3d prototype modeling and manufacturing stages. Usually a 3D designer is not starting immediately to work with 3D design software, but first allows his free hand to "feel" the 3D form, to search for the exact lines with a pencil on a sheet of paper (real or virtual). Such a "free search" of precise design is very important, because 3D design programs tend to "lead" us “their” way, on the other hand, free drawing has no limitations of the software, and allows finding the most accurate lines for 3D design of your product.
After defining a design style for the product, choosing the exact 3D design lines, we can move on to modeling in 3D design software. Here too, we will intelligently choose the design software in which we will model the 3d structure of the product. The leading questions in choosing modeling software:
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What materials is the product made of (plastic, fabric, metal, cardboard, etc.)?
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What will be the production method of my product?
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Is the 3D model we are going to build intended for mass production?
Answers to these questions will help us choose the most suitable tools. For example, if a 3D model of the product at the end of development will be sent to a factory for mass production in plastic - for its production we will use the SolidWorks software or if we want to create an industrial product from textiles - we focus on more “flexible” 3d softwares, such as Blender, Rhino’, etc.
Softwares and technologies for 3d prototype design and production
A 3d model that we produced in 3D engineering or design software such as: SolidWorks, 3ds max, Rhino, Blender, Maya, AutoCAD and others - allows us to create visualizations, renders and animations. The same materials will allow us to produce a 3D prototype design of your product, the purpose of which is to make sure that the product does meet the requirements you have set for yourself.
There are convenient technologies for the quick and economical production of a 3D prototype design, such as: 3D printing, CNC, silicone castings (especially relevant in the case of flexible materials), for some 3d prototypes (or in some parts of your model) you can also use Laser-cutting and also Vacuum forming technologies.
The most convenient technology for 3d prototyping that exists today is 3D printing. This technology combines the advantages of other technologies, it is economical, fast and very accurate. Today, 3D printing technology makes it possible to produce a 3D prototype that is strong and resistant to physical pressures. What used to be, in the first years of the existence of 3D printing technology, was not possible, and those who were looking for the production of a 3D prototype design resistant to mechanical pressures, often turned to CNC technology, a technology that is usually more expensive and complicated. This disadvantage - today no longer exists, and 3D prototype designs can be printed in different strengths.
After preparing a 3D model of your product, it is recommended to overview all the features that were defined and written in the pre-conceptual stage, make a checklist, go through one by one and make sure that they are indeed present in your 3d model, for example:
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Convenience and simplicity of use - it is recommended to let people who are not familiar with the product, experience using it, allow them the freedom to find their way on their own, and thus make sure that the 3D design of the product is really simple to operate or that it has less obvious points that you need to solve before proceeding to preparation for mass production.
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Minimalistic 3D design style - will your product fit harmoniously on a shelf with products you draw inspiration from? Here, too, you ask people who are not familiar with the product to give their opinion on the product design: ask which products your model reminds them of, what company he belongs to, how much do they think this product costs?
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Innovation / uniqueness - here you can ask yourself: does the 3D prototype cause users to continue experimenting with it, do they find any additional interest in it?
We have a tendency to “fall in love” with the products we design. On the other hand, it is important to get an objective opinion on a 3D prototype design in order to identify points for improvement before proceeding to the preparation phase for mass production. This step can be repeated several times, and it is very important not to rush and run to work on preparing the model design for production, but instead allow yourself to get as close as possible to the result you are aiming for in a 3D prototype for your product.
3D Product Rendering as an Important Marketing Tool
Once we have defined, planned and produced the 3D design for our product, we can start planning and producing its marketing materials. In the first phase we will focus on creating photorealistic 3D product renderings and 3D animations.
(Most 3D designers know how to produce product renderings for 3D models, and some also know how to produce animation for a product.)
3D product renderings are an important marketing tool, they make it possible to emphasize all the advantages of the product, its important characteristics and the uniqueness of the product. All this can be done before we actually produce the new product.
Photorealistic product renderings in 3D make it possible to forgo a product photography session, and allow the new product to be presented in any environment and on any background.
A set of 3D product renderings for a new product can allow us to start getting our potential customers interested in the new product, approach potential investors, start marketing the product through social networks and create a crowdfunding campaign even before the product actually exists.
