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Photo-Realistic PRODUCT Visualizations and ANIMATIONS in 3D

User Experience & Technical Presentation in 3D PRODUCT ANIMATION


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3D Visualizations and Animations for Product Marketing

3D visualizations and animations are essential for the marketing process of new products, for products which are in the process of development and preparation for production, and especially, products that are already being sold in stores.

Later in the article I will talk in detail about the types of animations, renders and 3D visualizations, the different purposes they serve in the process of advertising and marketing of products, and the way in which it is right to design them in the most precise way for your product.

3D visualizations and animations will upgrade a marketing process for a wide range of products:

Beginning from various technological products and gadgets, including simulations and animations for medical products, new consumer products, games and new products for children, interactive products and engineering developments for new products.


In the field of engineering developments for new products are very useful three-dimensional technical drawings of the product and 3d animations, that show the structure and functionality of the product, user experience, emphasizing the benefits and innovation of the product.

Even when your product is already on the market, in addition to photos and videos, it is recommended to introduce your potential customers to 3D renders  and animations.


3d Drawings, visualizations, renders and technical animations of the new product will be part of a presentation to a potential investor, in order to prove the feasibility of an engineering development of the product, as well as to provide a clear answer to any questions that may arise among investors.


The reasons for this are simple:

  • 3D visualizations make it easy to present the product in the most flattering angle, lighting and background, without the need to rent photo studio services, regardless of weather conditions or set design.

  • Photo-realistic renders and 3D animations can be produced on a daily basis, in a quantity relevant to the given moment, without the need to book a stills or video shoot session, preparations for the shooting set, video editing, etc.

  • Unlike product photography and videos - computerized photo-realistic visualizations and 3D animations also allow you to view the internal structure of the product, emphasize the unique technology or structural or mechanical advantages, show disassembly and assembly processes, make certain parts transparent and show your internal mechanisms.

3D renders, 3D drawings, 3D animations for products that illustrate use and user experience, technical simulations, concept animations, all of these form an ideal marketing basis for new products, and significantly upgrade the advertising campaign of products already in stores.

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When you should use 3D visualizations and animation of your product

3D animations and visualizations are designed to represent your product to customers, business partners and potential investors, here are some classic goals they are meant to serve:


  • Raising investment for a new product development,

  • Raising budgets for the production of a new product,

  • Marketing of your product’s prototype in order to examine the market - Does your product have the potential to conquer the market?

  • Creating advertisement of a new product,

  • Upgrading the advertising campaign of an existing product

3D visualizations and animations are powerful tools of the advertising, marketing and selling processes of the product, especially when we specify correctly the goals they should achieve and develop the most accurate design concepts for these purposes.


The types of goals can be separated into 4 main ones:

  1. For a product in the developmental process

  2. For a  product which is ready for mass production

  3. For a product which is ready to enter the market

  4. For a product which already exists in the market

How to choose the type of animation and 3D visualization relevant to your product

Out of many types of product renders and 3d animations, you should focus on those which promote your product in the best way. It is important to understand who your customer is, what target audience you are addressing, at what stage of development the product is and what will be its main marketing platform.


For example, if your product is currently in the development process, and you are looking to get an investment for further work, you will probably want to present to potential investors 3D visualizations and animations that illustrate the product functionality, prove engineering feasibility, and present the inner structure of the product (show its suitability for mass production processes).

3D animation can give answers to the questions that may arise.


Regarding the videos relevant to advertising on crowdfunding platforms, the first and most important will be a realistic 3D animated video, which should present the product in a comprehensive 360-degree view, in real materials and colors of the product, emphasizing the benefits of the product and its uniqueness in comparison to similar products on the market.

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If the advertising campaign of your product is based on crowdfunding platforms (such as Kickstarter, Indiegogo, etc.), the most relevant type of visualizations will be photo-realistic renders, which illustrate your product in an experiential way, showing it “in action”, as if it were already sold in the market and used.


If your product can boast a unique engineering development it would be right to present the same unique part using three-dimensional technical visualization as well as animations that show the structure and activity of the product, its disassembly and assembly, the special or innovative technical parts of your product.


If your product contains a new patent - it can be highlighted using 3D drawing or technical animation.

Step by step - Planning a proper animation and 3D visualizations for your product

As mentioned earlier, in the first stage of designing your animation and 3D visualizations for your product, it is very important to understand who your target audience is and what the most relevant marketing methods are for your product.


1. What is your preferred marketing and sales advertising platform for your product:

  • will it be sold in stores,

  • or mainly through your website,

  • or you market it mostly on social media,

  • or through crowdfunding platforms such as Indiegogo,

  • or perhaps online platforms such as Amazon,


2. How your product reaches your main audience:

  • does your product reach your user directly?

  • or advertising and marketing is done through distributors

  • or maybe at this point your main focus is to present your product to the investors?


3. Who is your target audience?

  • Age range

  • Primary Occupation

  • Hobbies

  • Lifestyle - for example how they do the shopping: online / in store

  • Living area

  • Marital status, 

  • etc...

(it is important to understand the age range and lifestyle of your ideal client, in order to pinpoint the design style of animations and visualizations that will be relevant to the design of the content he’s interested in)


4. What is your product’s main message to your potential customers:

  • Emphasis on high quality

  • Emphasis on ease of use

  • Young, innovative, cool

  • Eco-friendly

  • Market seniority

  • Safety

  • other?

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A clear definition of your main marketing message, target audience, main marketing and sales platform - will help to plan the design style of 3D simulations and animation that are most relevant to your product.

  • For example, if your product is in advanced stages of development (3D model  ready for mass production) and your goal is to sell to an audience of young people who love innovation, through a crowdfunding platform, then we focus on assertive and fast design style animation, sharp transitions, flashes of light.  A combination of graphic elements, music that raises the pulse, etc. Also, maybe we can combine two-dimensional characters and animations, three-dimensional simulations on colorful and fresh backgrounds.

  • If, on the other hand, the product appeals to a conservative, comfort-loving audience, and an advertising platform is your website or social networks, the design style of your animation and 3D visuals should be completely different.

  • If it's important to you to emphasize the innovative technology of your product - you should focus on emphasizing the technological components, presenting their functionality and using minimalistic graphic elements. You might want to show the inner parts of your product in a photo-realistic way.

  • In the case of a medical product - the right design style for the product will be clean and minimalist, with as few distractions as possible and maximum technical accuracy.

  • If your main audience at this stage is a potential investor - it would be appropriate to also present the internal structure of the product to emphasize its level of readiness for mass production, add 2d drawings of different views of your product, add dimensions and technical explanations, which will show your deep understanding in all the technical details of your product.

Important features and combinations of your 3d animation

Once we have defined the main characteristics of animations and 3D visualizations of your product, we can design the leading graphic style for them. In addition, it's worth starting to think about combining music / voiceover, already at the planning stage of your product’s animation.


Voiceover and music for 3D animation

Not all 3D animation requires narration, but adding appropriate music can enhance the emotional effect that the animation can create. My advice is to choose / create the soundtrack for your animation in the early stages of it’s design, even before starting its 3D building. Music can set the right rhythm for the highlights of the video, and help to pinpoint even its style.


Combining 3d and 2d animation

It is important to note that alongside the type of photo-realistic 3D animation, there are also other types of animation and among them - types of 2d product animation. We’ve all known two-dimensional animation since childhood, from amusing cartoons we’ve all seen. 

Another type of 2d animation added to your 3d video - can be what is called “whiteboard animation” - which includes simple, black and white stroked figures and objects. It is possible and even recommended to combine this type of animation in the presentation video of your product. Especially for sport products, products for kids or products designed to be sold to a young target audience. 

In addition, there is a possibility of combining graphic elements and two-dimensional character in animations which present technical processes.

Prices for animations and 3D visualizations of the products

Prices of animations and 3D visualizations depend on many factors, such as: the complexity of the product and its operation, the length and complexity of the animation, a combination of other factors such as, backgrounds, characters, graphic elements, explanations, voiceover and music (especially in animation), etc.


Planning the prices of 3D product visualizations consists of the following processes:

  • Product processing and preparation of a basis for visualization (creation of materials, colors and textures),

  • Product environment design (scene, background) and general lighting for the simulations,

  • Designing product shooting angles

  • Environmental accuracy (scene, background) and lighting for each particular imaging

  • Adding graphic elements and relevant texts


Prices for 3D animations consist of the following factors:

  • Animation script planning - one of the main factors in determining the price of animation,

  • Here we are already looking at the length and complexity of the video,

  • Music selection / narration planning for animation

  • Just like making a 3D file for simulations,

  • The preparation for animation also requires the same processing of the product (creation of materials, colors and textures),

  • Product environment design (scene, background) and general lighting for the simulations,

  • At this stage, more emphasis is required on background design and lighting,

  • Because in 3D animation the product display will be dynamic from different angles.

  • Video software processing and adding graphic elements, and relevant texts,

  • Adding music and / or voiceover:

  • Not all 3D animation requires narration, but adding appropriate music can greatly enhance the emotional effect that animation can create.

When we plan ahead the whole visual marketing package that contains several types of marketing graphic materials, such as: 3D simulations, representational animation, technical animation, it allows us to enjoy a more affordable price for each of the components of the package.


3D animator plans the work process according to the requirements of the animation and imaging software he is working with.

When it comes to products that are in the process of development - every new product is designed in engineering (CAD) software and / or product design software, most of these programs allow to produce 3d files which can integrate with 3d animation and rendering programs.

When it comes to a product that has already been sold, you can ask the manufacturer for the relevant 3D files that will allow you to produce high quality marketing materials.

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